Reference ID: 1908
ALEF Bookstores is a leading bookstore chains in Egypt; Founded in 2009 by a group of Egyptian investors, with the vision of leading the knowledge provision in the MENA Region by 2015 and establishing an international presence. ALEF’s belief is that the great sciences and philosophies of the world were brought to light in the days of Andalus by brilliant Arab minds, has lead ALEF to implement an “Andalusian” theme in all its designs and stores.
ALEF started with one branch in Cairo, and expanded to Currently 40 operating venues: stores and kiosks.
ALEF has celebrated it’s first international branch in Baker Street, London, UK in October 2015
ALEF has 40 branches in Egypt; 12 owned by ALEF and 28 are franchise.
ALEF covers 10 governorates; Cairo, Giza, Alex, Mansoura, Tanta, Monofya, Asyut, Ismailia, Suez and Matrouh.
ALEF has opened it’s first UK branch in Baker street, Central London in October 2015.
ALEF Business Lines & Offerings :
Arabic books: wide collection of books in all fields from more than 150 publisher from Egypt, Lebanon and other Arab countries
Foreign books: English, French, & German titles in all fields from more than 70 publishers from all over the world
Non books: different categories of book-related accessories, gifts, and creative products, with dedicated section for reading devices and technology devices, and others from more than 25 suppliers from all over the world and with exclusive deals in some of the Arab countries
Workshops: more than 15 categories and types for all ages are introduced
FRANCHISE BENEFITS :
BRAND NAME - ALEF bookstores give you a brand name for the store as well as outside the store through external fairs in schools, companies and nurseries.
INVENTORY - ALEF provides the franchisee with the required inventory to the store with high discounts, with an average GOP Margin of 55%
TRAINING - Training for franchisee 2-3 weeks
HIRING & TRANING STAFF - ALEF is responsible of hiring and training the staff
ERP SYSYTEM - ERP system to monitor sales and inventory
Retail > Convenience Stores
5 - 10 years
500-1500 (Sq Ft)