Reference ID: 2182
Sergeant Major: timeless values The Major philosophy is based on two fundamental principles: - A product perpetually adapted to the needs of mothers and their children. - An optimal price / quality ratio Sergeant Major is concerned about the tranquility of moms and the comfort of their children. This respect is reflected by the offer of a range of clothing of irreproachable quality, but whose functional and practical aspect is never forgotten. Adapted to the specificities of each age gro...
The Sergent Major product: Exclusive creations
In order to adapt to the needs and desires of each child, our style teams offer two exclusive collections for the year, Winter / Summer, segmented into four age groups:
- 0/6 months: the keychain
- 3 / 24 months: the layette
- 2/11 years: the little child
These collections come in different themes that express our creativity by telling stories related to the world of childhood. These last, close to the centers of interest of the child.
Sergeant Major in a few numbers:
- Total points of sale worldwide: 584
- Branches: 62%
- Partnerships: 38%
In just over 20 years, Sergent Major has become a key player in the world of children's fashions and has made his desire to go further and conquer new horizons, without forgetting to cultivate his fundamental and historical values.
Today more than ever, Sergent Major, supported by the Edmond de Rothschild Group, joined the Siparex fund, concretizes his will to go still more forward by conquering new horizons, without forgetting to cultivate his values fundamental and historical.
Development: the store concept
Sergent Major stores are designed to enhance collections and promote access to clothing. Both spacious, warm and bright, with modular furniture to envy, they can optimize the different possibilities of presentation of clothing according to themes, age groups and periods of the season. The same concept is available for all Sergent Major stores around the world, thus conveying a homogeneity of the brand's codes.
Retail > Kids Related Stores
15 - 20 years
1000-1500 500-1000 (Sq Ft)
Australia, Japan, Romania, Russia, United Kingdom, United States