Splendore Jewellery

Franchise Description

Samra Jewellery was established in 1941 by Mr. Deeb Abu Samra. In 1990, Mr. Salim Abou Samra, CEO and Managing Director of Samra Jewellery shifted the jewellery operations from Kuwait to Dubai. Over the near 70 years, the company has successfully transformed itself from a family business into a reputable International Dubai jewellery corporation with three high-end jewellery factories in operation, and to date, 13 retail outlets that channel distribution of its one-of-a-kind Dubai jewellery to a wider audience. With 400 employees, Samra Jewellery continues to lead the way in setting trends in diamond jewellery design, inventory, customer service and competitive pricing.