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MH Alshaya to open US-based Blaze Fast - Fire'd Pizza restaurants across MENA region.

MH Alshaya to open US-based Blaze Fast - Fire'd Pizza restaurants across MENA region.

MH Alshaya, a top retail franchise operator in Kuwait, has signed an agreement with US-based Blaze Fast- Fire'd Pizza, a leading fast-casual artisanal pizza chain, to build and operate multiple Blaze Pizza restaurants across Mena.

The agreement provides for the development of 100 restaurants in 11 countries, including the United Arab Emirates, Kuwait, Saudi Arabia, Lebanon, Egypt, and Morocco, with the first five restaurants scheduled to open in Kuwait and the UAE in 2018. The partnership with Alshaya marks the first expansion of Blaze Pizza outside of North America and represents the largest development deal in the brand's history. "There is really only one 'best way' to take your brand overseas and that is to partner with Alshaya," said Rick Wetzel, co-founder of Blaze Pizza. "For some time, we've been receiving requests to bring our brand to the Middle East. Now that we've partnered with Alshaya, we're happy to say that we will be there soon." The build- your-own pizza chain, known for its chef-driven recipes and casually hip restaurants, recently opened its milestone 200th restaurant and has agreements in place to open more than 400 additional locations across the US, Canada, and Mena. The agreement with Alshaya includes the development of both traditional and delivery-only formats.

"Blaze Pizza is a very exciting and disruptive brand that fits nicely into our restaurant portfolio alongside Starbucks and Shake Shack," said Mohammed Alshaya, executive chairman of M H Alshaya Co."With its simple approach to fast, authentic, customizable pizza, we see a tremendous opportunity to build Blaze into the dominant pizza brand in the Middle East and throughout the region."

Source: Trade Arabia News Service